In this Women Leading Travel & Hospitality member spotlight, you’ll hear from Bonnie Allen, senior director of marketing at Soul Community Planet (SCP) Hotels.
Korn Ferry Institute studied 57 women who have been CEO — 38 currently and 19 previously — at Fortune 1000-listed companies and others of similar size.
As a marketer, it is important to lead with a customer mindset and an emotional connection, Lisa Checchio, the chief marketing officer of Wyndham Hotels & Resorts, said during the May 20 Women Leading Travel & Hospitality Virtual Exchange.