Member Spotlight: Frid Edmond, SVP, Customer Engagement Centers, Marriott International

Photo Credit: Women Leading Travel

Skift Take

For Marriott International’s Frid Edmond, leadership means creating your own boldness, embracing new tools and knowing when to choose yourself.

“Be the boldest you’ve ever been before — and sometimes you have to create your own boldness.”

For Frid Edmond, senior vice president of Customer Engagement Centers at Marriott International, that mindset has shaped a career centered on making an impact — both for the people she leads and the travelers they serve.

In our latest Women Leading Travel Member Spotlight, Edmond shares her perspective on leading a global organization, how AI is changing the way her hybrid team works and why making space for family, friends and herself remains an important part of leadership.

She also reflects on what makes the travel industry so powerful: its ability to connect people, create experiences and remind us that we’re not as different — or as far apart — as we might think.

Watch the full video to hear more from Frid on leadership, technology and the enduring power of travel.

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